360° Video and VR Content
360-degree video and virtual reality (VR) have one epic characteristic in common. They both have the ability to immediately transport your audience to another world where the viewer is completely surrounded by sights and sounds that create the illusion of actually being there in person.
A 360-degree video, which is sometimes referred to as an immersive or spherical video, is similar to regular video in that the viewer sees moving images of the real world; a moment in time captured by a video lens. What sets 360-degree video apart, however, is the fact the camera actually has several lenses which are recording everything happening around the camera (up, down, and all around). What results is an immersive video that puts in that particular place at that particular time. VR headsets then allow you view that video in way that can make you feel like you're actually there.
Virtual reality, which can often include 360-degree video, is also extremely immersive. Some of the most innovative VR content typically features computer generated images (CGI). The CGI technology, similar to what can be found in video games and movies, gives you the freedom to put your audience in situations and locations that are simply impossible to create in the real world. It also affords advanced interactivity which means the user can digitally interact with the objects being viewed (e.g., picking up a virtual ball and throwing it across a virtual room).